Need help designing, creating & marketing your product or brand?
Say less.
Say less.
I'm Danny, by the way. Nice to meet you.
Who am I?
I am a designer & creator with14+ years of experience in branding, content creation, and marketing of all varieties. On a casual level, I appreciate architecture, antiques, fashion & furniture. Well, that, and a good meal. Everyone loves a good meal.
I currently live in San Antonio, Texas & enjoy spending free time with our two very goofy golden retrievers.
I currently live in San Antonio, Texas & enjoy spending free time with our two very goofy golden retrievers.
What can I do?
Branding & Visual Design
I develop bold, cohesive brand systems, from logos and identity to packaging, signage, and everything in between. My foundation in graphic design, typography, illustration, and environmental design helps bring brands to life in both digital and physical spaces.
I develop bold, cohesive brand systems, from logos and identity to packaging, signage, and everything in between. My foundation in graphic design, typography, illustration, and environmental design helps bring brands to life in both digital and physical spaces.
Digital Content & Creative Media
I create engaging photo, video, and motion graphics content with a strong sense of style and story. From retouching and raw editing to stylized campaigns and social-first assets, I design with impact and longevity in mind.
I create engaging photo, video, and motion graphics content with a strong sense of style and story. From retouching and raw editing to stylized campaigns and social-first assets, I design with impact and longevity in mind.
Web Design, Content Management & Site Strategy
I build modern, user-friendly websites with a focus on content, flow, and conversion. From custom WordPress builds to hands-on content management and SEO-friendly structuring, I help brands show up smart online.
I build modern, user-friendly websites with a focus on content, flow, and conversion. From custom WordPress builds to hands-on content management and SEO-friendly structuring, I help brands show up smart online.
Marketing Strategy, Analytics & Campaign Execution
My work doesn’t stop at the creative. I connect design to performance, developing campaign strategies, executing across channels, and analyzing what works. Whether it's organic content or paid media, I back ideas with real, factual insight.
My work doesn’t stop at the creative. I connect design to performance, developing campaign strategies, executing across channels, and analyzing what works. Whether it's organic content or paid media, I back ideas with real, factual insight.
Product, Merch & Experiential
I love taking concepts from sketch to shelf. From merch lines and pop-up retail to physical branding moments, I design experiences and products that customers want to wear, share, and remember.
I love taking concepts from sketch to shelf. From merch lines and pop-up retail to physical branding moments, I design experiences and products that customers want to wear, share, and remember.
EXPERIENCE
XPEL
Brand Strategist, Creative Team Leader
FEB 2017 - FEB 2025
San Antonio, TX
Lead creative across branding, marketing, packaging, and experiential event design. Designed merchandise, digital assets, physical displays, and interactive brand activations.
Developed and executed customer experiences, corporate branding initiatives, and large-scale creative projects.
Built branded apparel and retail strategies, driving increased customer engagement and revenue.
Spearheaded design modernization efforts, ensuring a fresh, consistent, and engaging brand presence across all platforms.
Implemented company-wide Digital Asset Manager with Bynder from basic implementation to training and roll-out, including taxonomy, navigation, set up basic in-platform UX, platform integrations and various design elements.
Managed corporate social media channels and content platforms for 6+ years, growing pages to over 100k in followers & millions engaged. Gained unique @XPEL 4-character handles via rigorous inquiry to Facebook, Instagram and Twitter, along with setting up account verification, ad tools & business suites.
Created & deployed content in-house ranging from product marketing to installation media in still, short, and long-form formats. Created thumbnails, verticals, shorts, and other supporting assets for release.
NorthWest Auto Salon
Brand & Marketing Manager, Content Creator
2011 - 2017
Seattle, WA
Managed media production and content creation to showcase high-end vehicle detailing and customization.
Managed website updates, branding assets, and marketing collateral to enhance online presence.
Developed and executed social media strategies, growing brand engagement and audience reach.
Designed promotional materials, merchandise, event graphics, and more.
Improved SEO and website content management, increasing organic traffic and conversions.
Various Clients
Freelance Design & Content Creator
2009 - 2012
Seattle, WA
Designed custom merchandise and branding for local streetwear boutiques.
Developed marketing assets for larger brands, including Lipton BRISK's Urban Spotter campaign.
Provided content creation, brand strategy, and graphic design for diverse clients in fashion, retail, and sports..
EDUCATION
Seattle University
Bachelors of Fine Arts, Digital Design Emphasis
Class of 2009 | Seattle, WA
Internet
Certified Wizard
1998 - Present | Planet Earth
TOOLSET
Creative & Design
AI & Generative Media
Video & Motion Graphics
Web Development
Automation & Productivity
Social
Adobe Creative Suite - Photoshop, Illustrator, InDesign,, Lightroom, XD, Express, RAW Editor, Traditional Illustration & Mixed Medium
MidJourney, LUMA Dream Machine, Runway ML, Stable Diffusion, Reve, Topaz Photo & Video AI, KLING, KREA, Suno, ElevenLabs, SellerPic, and various image-to-3D tools
Adobe Premiere, Final Cut Pro, MotionVFX, Apple Motion, HandBrake, Compressor, OBS, ViPlex Express, Resolume, Tagboard
Figma, Framer, BigCommerce, Content Stack, Shopify, WordPress, Squarespace, NetSuite SuiteCommerce, CodePen, various code companions
Zapier, Postman, Teamwork, Slack, Microsoft Teams, Basecamp, SharePoint, Bynder and DAM tools
Meta Business Suite, Sprout, Facebook, Instagram, X, TikTok, YouTube, Twitch, Discord