Who am I?
Hey, I'm Danny. I am a creative strategist & brand consultant with 8+ years of experience in design, content creation, and marketing of all varieties. In my corporate life, I enjoy executing high-impact creative work, built-in design, pioneering AI-assisted workflows, and pushing the boundaries of in-person experiences. On a casual level, I appreciate architecture, antiques, and fashion. Well, that, and a good meal. Everyone loves a good meal.
I am capable at bridging strategy, aesthetics, and innovation to craft compelling visual narratives that engage customers and drive results.
What do I enjoy?
Design & Branding – All facets of graphic design, type & layout, brand identity, experiential design,, as well as more traditional mediums like illustration & painting.
Digital Media & Content Creation – Utilizing photo & video to create inspiring visuals, combined with motion graphics and rich sound design that drives engagement and excites audiences. I also enjoy raw editing, retouching, and restyling.
Product & Retail Design – I am capable of taking something from concept to a physical form. I have a love for merchandising, from traditional t-shirts and totes to designing pieces that position legacy brands in ways customers would never expect.
Strategy & Execution – My creativeness is driven by ideation, actionable design, prices campaign development, and purposeful deliverables.
EXPERIENCE
XPEL
Brand Strategist, Creative Team Leader
FEB 2017 - FEB 2025
San Antonio, TX
Led creative direction across branding, marketing, packaging, and experiential event design. Designed merchandise, digital assets, physical displays, and interactive brand activations.
Developed and executed customer experiences, corporate branding initiatives, and large-scale creative projects.
Built branded apparel and retail strategies, driving increased customer engagement and revenue.
Spearheaded design modernization efforts, ensuring a fresh, consistent, and engaging brand presence across all platforms.
Implemented company-wide Digital Asset Manager with Bynder from basic implementation to training and roll-out, including taxonomy, navigation, set up basic in-platform UX, platform integrations and various design elements.
Managed corporate social media channels and content platforms for 6+ years, growing pages to over 100k in followers & millions engaged. Gained unique @XPEL 4-character handles via rigorous inquiry to Facebook, Instagram, and, Twitter, along with setting up account verification, ad tools & business suites.
Created & deployed content in-house ranging from product marketing to installation media in still, short, and long-form formats. Created thumbnails, verticals, shorts, and other supporting assets for release.
NorthWest Auto Salon
Brand & Marketing Manager, Content Creator
2011 - 2017
Seattle, WA
Led media production and content creation to showcase high-end vehicle detailing and customization.
Managed website updates, branding assets, and marketing collateral to enhance online presence.
Developed and executed social media strategies, growing brand engagement and audience reach.
Designed promotional materials, merchandise, event graphics, and more.
Improved SEO and website content management, increasing organic traffic and conversions.
Various Clients
Freelance Design & Content Creator
2009 - 2012
Seattle, WA
Designed custom merchandise and branding for local streetwear boutiques.
Developed marketing assets for larger brands, including Lipton BRISK's Urban Spotter campaign.
Provided content creation, brand strategy, and graphic design for diverse clients in fashion, retail, and sports..
EDUCATION
Seattle University
Bachelors of Fine Arts, Digital Design Emphasis
Class of 2009 | Seattle, WA
Internet
Certified Wizard
1998 - Present | Planet Earth
TOOLSET
Creative & Design
AI & Digital Media
Video & Motion Graphics
Web Development
Automation & Productivity
Social
Adobe Creative Suite - Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, XD, Express, RAW Editor, Traditional Illustration & Mixed Medium
MidJourney, LUMA Dream Machine, Runway ML, Stable Diffusion, DALL·E, Topaz Photo & Video AI, KLING, KREA, Suno, ElevenLabs
Adobe Premiere, Final Cut Pro, MotionVFX, Apple Motion, HandBrake, OBS, ViPlex Express, Resolume, Tagboard
Figma, Framer, BigCommerce, Content Stack, Shopify, WordPress, Squarespace, NetSuite SuiteCommerce, CodePen, various code companions
Zapier, Postman, Teamwork, Slack, Microsoft Teams, Basecamp, SharePoint, Bynder and DAM tools
Meta Business Suite, Sprout, Facebook, Instagram, X, TikTok, YouTube, Twitch, Discord