About Danny Durkan

Who am I?

I am a designer & creator with14+ years of experience in branding, content creation, and marketing of all varieties. On a casual level, I appreciate architecture, antiques, fashion & furniture. Well, that, and a good meal. Everyone loves a good meal.

I currently live in San Antonio, Texas & enjoy spending free time with our two very goofy golden retrievers.

XPEL

Brand Strategist, Creative Team Leader

FEB 2017 - FEB 2025

San Antonio, TX

Lead creative across branding, marketing, packaging, and experiential event design. Designed merchandise, digital assets, physical displays, and interactive brand activations.

Developed and executed customer experiences, corporate branding initiatives, and large-scale creative projects.

Built branded apparel and retail strategies, driving increased customer engagement and revenue.

Spearheaded design modernization efforts, ensuring a fresh, consistent, and engaging brand presence across all platforms.

Implemented company-wide Digital Asset Manager with Bynder from basic implementation to training and roll-out, including taxonomy, navigation, set up basic in-platform UX, platform integrations and various design elements.

Managed corporate social media channels and content platforms for 6+ years, growing pages to over 100k in followers & millions engaged. Gained unique @XPEL 4-character handles via rigorous inquiry to Facebook, Instagram and Twitter, along with setting up account verification, ad tools & business suites.

Created & deployed content in-house ranging from product marketing to installation media in still, short, and long-form formats. Created thumbnails, verticals, shorts, and other supporting assets for release.

NorthWest Auto Salon

Brand & Marketing Manager, Content Creator

2011 - 2017

Seattle, WA

Managed media production and content creation to showcase high-end vehicle detailing and customization.

Managed website updates, branding assets, and marketing collateral to enhance online presence.

Developed and executed social media strategies, growing brand engagement and audience reach.

Designed promotional materials, merchandise, event graphics, and more.

Improved SEO and website content management, increasing organic traffic and conversions.

Various Clients

Freelance Design & Content Creator

2009 - 2012

Seattle, WA

Designed custom merchandise and branding for local streetwear boutiques.

Developed marketing assets for larger brands, including Lipton BRISK's Urban Spotter campaign.

Provided content creation, brand strategy, and graphic design for diverse clients in fashion, retail, and sports..

Seattle University

Bachelors of Fine Arts, Digital Design Emphasis

Class of 2009 | Seattle, WA

Internet

Certified Wizard

1998 - Present | Planet Earth

Creative & Design

AI & Generative Media

Video & Motion Graphics

Web Development

Automation & Productivity

Social

Adobe Creative Suite - Photoshop, Illustrator, InDesign, Lightroom, XD, Express, RAW Editor, Traditional Illustration & Mixed Medium

MidJourney, LUMA Dream Machine, Runway, Stable Diffusion, ComfyUI, Reve, Topaz Photo & Video AI, KLING, KREA, Suno, ElevenLabs, SellerPic, and various image-to-3D tools

Adobe Premiere, Final Cut Pro, MotionVFX, Apple Motion, HandBrake, Compressor, OBS, ViPlex Express, Resolume, Tagboard

Figma, Framer, BigCommerce, Content Stack, Shopify, WordPress, Squarespace, NetSuite SuiteCommerce, CodePen, various code companions

Zapier, Postman, Teamwork, Slack, Microsoft Teams, Basecamp, SharePoint, Bynder and DAM tools

Meta Business Suite, Sprout, Facebook, Instagram, X, TikTok, YouTube, Twitch, Discord