About Danny Durkan

Grassroots Carbon

Digital Brand & Marketing Manager

OCT 2025 – PRESENT

San Antonio, TX

Manage digital brand and marketing efforts across design, content, campaigns, and the company’s online presence, translating complex ideas into clear visual stories.

Create printed collateral, event materials, and merchandise, maintaining a consistent brand across digital and physical formats.

Crouton

Operator

MAY 2025 – PRESENT

San Antonio, TX

Started an independent creative agency to pursue select client projects and personal work, bringing together brand strategy, design, and content.

Lucky Lab Coffee Company

Designer · Part-time

MAY 2025 – OCT 2025

Remote

Supported the in-house creative team across digital marketing and physical design, creating branded emails, newsletters, and seasonal campaigns.

Produced GIFs, stickers, and animations for email, web, and social, building on Lucky Lab’s playful, dog-inspired identity.

Designed coffee packaging, menus, apparel, signage, gift cards, and promotional materials for everyday use and special events.

XPEL

Brand Strategist, Creative Team Leader

FEB 2017 - FEB 2025

San Antonio, TX

Lead creative across branding, marketing, packaging, and experiential event design. Designed merchandise, digital assets, physical displays, and interactive brand activations.

Developed and executed customer experiences, corporate branding initiatives, and large-scale creative projects.

Built branded apparel and retail strategies, driving increased customer engagement and revenue.

Spearheaded design modernization efforts, ensuring a fresh, consistent, and engaging brand presence across all platforms.

Implemented company-wide Digital Asset Manager with Bynder from basic implementation to training and roll-out, including taxonomy, navigation, set up basic in-platform UX, platform integrations and various design elements.

Managed corporate social media channels and content platforms for 6+ years, growing pages to over 100k in followers & millions engaged. Gained unique @XPEL 4-character handles via rigorous inquiry to Facebook, Instagram and Twitter, along with setting up account verification, ad tools & business suites.

Created & deployed content in-house ranging from product marketing to installation media in still, short, and long-form formats. Created thumbnails, verticals, shorts, and other supporting assets for release.

NorthWest Auto Salon

Brand & Marketing Manager, Content Creator

2011 - 2017

Seattle, WA

Managed media production and content creation to showcase high-end vehicle detailing and customization.

Managed website updates, branding assets, and marketing collateral to enhance online presence.

Developed and executed social media strategies, growing brand engagement and audience reach.

Designed promotional materials, merchandise, event graphics, and more.

Improved SEO and website content management, increasing organic traffic and conversions.

Various Clients

Freelance Design & Content Creator

2009 - 2012

Seattle, WA

Designed custom merchandise and branding for local streetwear boutiques.

Developed marketing assets for larger brands, including Lipton BRISK's Urban Spotter campaign.

Provided content creation, brand strategy, and graphic design for diverse clients in fashion, retail, and sports..