Product: FUSION PLUS
PRODUCT LAUNCH: FUSION PLUS CERAMIC COATING
XPEL - 2019
Overview
Branding, packaging, and launch content for XPEL’s introduction of FUSION PLUS ceramic coating in 2019.
WATCH THE ORIGINAL LAUNCH PROMO
Challenge
Introduce a new product category with a premium presentation, a tight budget, and a short launch schedule.
Solution
Working with the Product Manager and another designer, I helped develop a coordinated identity, packaging, and marketing launch across digital channels.
Outcome
The launch established the presentation for XPEL’s entry into the North American ceramic-coating market.
Toolset
This project utilized traditional photography & cinematography methods, along with packaging and collateral design in Adobe Creative Suite. The launch made use of all facets of social media with a focus on driving views for the product launch video on the company blog.
MEDIA DISCLAIMER: All XPEL product images, branding, and packaging designs are the property of XPEL, Inc. and are used here for portfolio purposes. Video assets, including the product launch trailer, were produced by ME and are credited accordingly. Additional images or footage may be sourced from XPEL’s official marketing materials, website, and publicly available content. All rights remain with their respective owners.
If you are a rights holder and believe attribution needs adjustment, please contact mE DIRECTLY FOR ASSISTANCE.
