Logo: JB90 Jack Brown Racing

Overview

A driver identity for Jack Brown Racing’s JB90 brand, developed for the 2025 British GT season.

Challenge

Build a recognizable mark that could work across race suits, helmets, vehicles, and merchandise.

Solution

I combined calligraphic lettering with an ambigram-like structure, balancing the driver’s style preferences with the practical demands of motorsport branding.

Outcome

The final result is a distinctive, memorable driver's logo that strengthens JB90’s presence in motorsports, enhancing brand recognition, fan engagement, and sponsorship appeal. The logo’s adaptability ensures consistent visibility across race-related team gear. vehicles & promotional materials.

Toolset

A blend of traditional design techniques, hand sketching, and digital tools, including Adobe Illustrator, Photoshop, and MidJourney for generative mock-ups.