Activation: SEMA Show 2024 | XPEL
EVENT DESIGN: SEMA 2024 Activation
"The Cube" - A Volumetric Interactive LED Display | XPEL
Overview
For SEMA 2024, XPEL’s booth became The Cube: an immersive LED environment showcasing vehicles from McLaren, Tesla, and Kia alongside new protection products.
Challenge
Create a cohesive visual experience that could stand out in a crowded show hall while supporting product demonstrations and live programming.
Solution
Working with the Global Events Manager and Senior Graphic Designer, I developed motion graphics, vehicle-specific visuals, and branded overlays for the LED walls. On site, I operated playback through Tagboard, supported installation, and coordinated an impromptu windshield-film competition.
Outcome
The Cube brought product storytelling, live demonstrations, and partner vehicles together in one flexible environment.
Toolset
Visual design & conceptualization using Adobe Creative Cloud combined with MidJourney. 3D design completed by vendor in SketchUp. Brand integrations, environmental graphics & space planning developed in Illustrator & Indesign. Provided on-site coordination & support, including set dressing & sourcing staging elements for display, vehicle placement, sound design, merchandising, and scent-scaping.
MEDIA DISCLAIMER: All XPEL event images, display branding, and activation designs are the property of XPEL, Inc. and are used here for portfolio purposes. Video assets, including the event recap, were sourced from social media. Additional images or footage may be found from XPEL’s official marketing materials, website, and publicly available content sources. All rights remain with their respective owners.
If you are a rights holder and believe attribution needs adjustment, please contact me directly for assistance.
