Merch: Soft Goods & Collectables
MERCHANDISE & SOFT GOODS - AN ASSORTMENT OF COLLECTABLES + LIMITED EDITIONS
XPEL, 2016 - 2025
Overview
A selection of apparel, merchandise, and limited editions developed for XPEL.
Challenge
Create products people wanted to wear and keep, within tight budgets and short production schedules.
Solution
Audience feedback, streetwear references, and event timing shaped each release. I developed the artwork and worked with vendors to carry the designs into production.
Outcome
Tangible results. Events became retail experiences, generating upwards of $50k in sales. Online demand surged, proving the power of community-driven design. Each piece wasn't just a product; it was a badge of belonging, fueling brand loyalty and profit.
Toolset
Classic design skills, sharpened by streetwear insights and relentless trend research. Cultivating strong vendor relationships was key, ensuring quality and efficiency at every stage. I predominantly utilize Illustrator & Photoshop, along with MidJourney for mock-up and ideation. Over the years, I contracted with a variety of vendors from local to international, managing relationships and provided production input every step of the way.
MEDIA DISCLAIMER: All XPEL product images, branding, and packaging designs are the property of XPEL, Inc. and are used here for portfolio purposes. MOCK UPS, IMAGES, & Video assets HAVE BEEN CREATED BY ME. ITEMS SHOWn MAY VARY SLIGHTLY FROM REAL WORLD COUNTERPARTS. All rights remain with their respective owners.
If you are a rights holder and believe attribution needs adjustment, please contact mE DIRECTLY FOR ASSISTANCE.
