Promo: Strawberry Kiwi Energy

Overview

The second edition of XPEL Energy: a strawberry-kiwi promotional drink for events, trade shows, and customer programs.

Challenge

Give the new flavor its own character while maintaining a consistent look across XPEL’s branded beverages and care products.

Solution

I carried forward the minimalist can layout and updated the colors to distinguish the flavor within the existing product family.

Outcome

Launched as a limited-edition product for corporate events and promotions, XPEL Strawberry Kiwi Energy successfully expanded the company’s branded beverage lineup, engaging both employees and customers. The cohesive packaging design further cemented the energy drink as a recognizable part of the XPEL promotional experience, following the legacy of Lemon Energy and SEMA Sparkling Water.

By maintaining a structured yet flexible approach to branded collectibles, this project reinforces XPEL’s ability to blend premium product aesthetics with unique experiential marketing opportunities that connect with the lifestyle of the brand's customer base.

Toolset

This project combined traditional design methods along with keen product insights. I predominantly used Adobe Illustrator & Photoshop for the design components, and worked directly with the vendor to resource drink types, flavor profiles, and ingredient selection.