Product: 16oz Spray Bottle

Overview

A custom 16oz bottle and labeling system for XPEL’s cleaning and care products, developed with Product Management.

Challenge

Replace inconsistent bottle shapes and product colors with a cohesive, recognizable system.

Solution

The design introduced a consistent bottle shape, branding integrated into the mold, and a color-coded label system to distinguish products on the shelf.

Outcome

The new bottle and labeling system were officially launched at the 2024 Dealer Conference, receiving positive feedback from dealers and industry professionals.

The design has since been expanded to additional product lines, including:

- 2oz sample sizes

- Polishing compounds

- Energy drinks and other branded products

My design direction also influenced the launch trailer produced by Studio Unknown, which helped modernize XPEL’s product marketing by shifting from real-world visuals to animated 3D models, motion graphics, and dynamic editing.

Toolset

This project combined traditional design methods with AI and digital tools. I used MidJourney to generate realistic concept renders, which were then converted into 3D .OBJ files using an image-to-3D tool. The final label designs were developed in Adobe Illustrator and Photoshop, while collaboration with the production team allowed for 3D printing and iteration. Throughout the process, I worked closely with Product Management and Production to ensure the final design met both aesthetic and functional requirements.