Product: ULTIMATE PLUS Black
PRODUCT LAUNCH: ULTIMATE PLUS BLACK PPF
XPEL - 2021
Overview
For the 2021 launch of ULTIMATE PLUS Black, I worked with XPEL’s Product and Sales teams to develop photography, video, landing pages, and product positioning.
Challenge
Introduce black paint protection film to installers and customers already familiar with vinyl wraps, showing how easily it could protect and restyle individual panels.
Solution
Using a customer’s Porsche GT3 RS, I partnered with an installer to produce a weekend shoot near XPEL’s San Antonio facility. The launch assets showed the installation process and finished result, supported by product information and pattern availability.
Outcome
The campaign launched across XPEL’s websites, social channels, YouTube, and press distribution.
Toolset
This project is a shining example of balling on a budget. I used bare bones, entry-level camera gear, a few borrowed lights, a rented camera dolly, and every spare battery I could get my hands on. Most of the editing was completed in Photoshop. The video was created with Final Cut Pro and a few handy plugins from Motion VFX.
MEDIA DISCLAIMER: All XPEL product images, branding, and packaging designs are the property of XPEL, Inc. and are used here for portfolio purposes. Video assets, including the product launch trailer, were produced BY ME. Additional images or footage may be sourced from XPEL’s official marketing materials, website, and publicly available content. All rights remain with their respective owners.
If you are a rights holder and believe attribution needs adjustment, please contact mE DIRECTLY FOR ASSISTANCE.
